Market rocket - web design + Increasing revenue

---

At Market Rocket, I led the creation of a high-performing e-commerce website alongside optimised Amazon seller pages, building the experience from the ground up into a commercially driven platform that significantly increased revenue and supported new business growth. 

The strength of this work helped demonstrate clear market value, contributing to winning new clients and expanding existing accounts.

• Conducting in-depth commercial and behavioural analysis. Reviewing sales data, traffic patterns, and marketplace performance metrics to identify opportunities for improving conversion and average order value across both the website and Amazon listings.

• Shaping a conversion-first product strategy. Defining key user journeys, optimising product discovery, and prioritising features that directly impact purchasing decisions and reduce drop-off at critical stages.

• Designing and refining high-impact user interfaces. Producing detailed product pages, storefronts, and branded Amazon content (A+ content) focused on clarity, trust-building, and persuasive storytelling to drive sales.

• Running continuous experimentation and optimisation. Implementing A/B testing and performance tracking to validate design decisions, iterate quickly, and ensure measurable improvements in conversion rates and revenue.

• Partnering with cross-functional and commercial teams. Collaborating with marketing, sales, and development teams to align design output with campaign strategies, brand positioning, and technical constraints.

• Delivering measurable business outcomes. Enhancing the overall customer experience to increase revenue, improve customer retention, and create compelling case studies that helped secure new business opportunities.

• Building scalable design frameworks. Developing reusable templates and guidelines for both e-commerce and Amazon environments, enabling faster rollout of new products and consistent brand execution across channels.